Sivakumar R
Digital Marketing Manager @ KVB | Master\'s in Electronic Media, Multi-Channel Marketing
- Role
- Digital Marketing Manager at Karur Vysya Bank(KVB)
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sivakumar R
As a Senior Manager - Brand Marketing at M2P Fintech, I orchestrate brand ads and…
Experience
Digital Marketing Manager
Feb 2024 — Present · Chennai, IN
Led innovative social media initiatives, including moment marketing posts, video content, and interactive contests to boost audience engagement.Utilized sponsorship opportunities, such as the Volleyball Premier League, to expand brand reach and visibility.Spearheaded creative coordination and execution for high-impact campaigns, including a Fixed Deposit (FD) campaign and CSR initiatives.Executed a ₹47-lakh campaign to raise cybersecurity awareness as part of the Bank’s CSR activities.Regularly collaborated with DOs and Product teams to provide creatives and marketing collaterals, driving product success.Played a pivotal role in evaluating and onboarding new creative agencies, enhancing campaign quality and scope.Consistently ensured timely and efficient campaign planning and execution, meeting all deadlines.
Education
University of Madras
Master’s Degree, Electronic Media
2015 — 2017
National star matriculation Higher secondary school
+2, Higher secondary
1999 — 2012
University of Madras
Bachelor's degree, Visual communication
2012 — 2015
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