Shiva Dharshini S
Digital Marketing Strategist | Brand Management | Search Engine Optimization | Defense and Aerospace Manufacturing Industry
- Role
- Digital Marketing Analyst at Smpp Limited
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Shiva Dharshini S
As a digital marketing professional, I\'ve grown from social media strategy, planning and marketing into a broader role covering. I plan and execute branding strategies, collaborating with teams to ensure consistent messaging. My experience includes crafting comprehensive marketing plans, optimizing SEO efforts, and enhancing brand visibility, particularly within industries such as Metals, Mining, and Defense Manufacturing. I use data-driven insights to refine strategies, track performance metrics, and ensure continuous improvement.Additionally, I manage brand guidelines and create various marketing assets, from social media content to digital brochures, always ensuring brand consistency across all platforms and materials.
Experience
Digital Marketing Analyst
May 2024 — Present · New Delhi, IN
About the Company : is a leading innovator in the defense sector, specializing in the development and production of advanced armor solutions and ammunition. With a strong presence in bulletproof protection for personnel, vehicles, ships, and helicopters. The company is at the forefront of advanced ceramics, including Boron Carbide and Silicon Carbide, and is among the select few manufacturers worldwide producing Boron Carbide ceramics for armor applications. Job Role : & : Managing website, conduct SEO audits (on-page, off-page, and technical), perform keyword research for ballistic products, and carry out competitive analysis.(,): By curating engaging posts across platforms like Instagram, Facebook, LinkedIn, Twitter and YouTube, I maximize audience engagement and significantly boost our brand visibility: I run email campaigns to drive customer retention and brand loyalty.(,): Implemented brand guidelines to ensure a consistent identity across all digital platforms. I lead creative efforts to deliver engaging social media content and marketing materials.
Education
Birla Institute of Technology and Science, Pilani
Master of Business Administration - MBA, Digital Transformation
Anna University
Bachelor of Engineering - BE, Civil Engineering
2009 — 2013
Indian Institute of Technology, Delhi
Certificate Programme, Digital Marketing
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