Siva Shankari J
Head of Communication Senior Content Writer @Naveera Technology LLC
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WORK HISTORY
Head of Communication Senior Content Writer @Naveera Technology LLC
Madurai, IN
I’m pleased to share my progression into an expanded role as Communication Head / Senior Content Writer.My focus now extends beyond content creation to leading communication strategy, shaping brand positioning, and aligning closely with business growth.What I’m focused on:• Leading end-to-end content and communication with a clear, consistent brand voice• Building strong positioning and messaging that elevates market presence• Planning, creating, and publishing high-impact content across websites, landing pages, service descriptions, blogs, case studies, eBooks, white papers, webinars, videos, and business articles• Producing engaging copy for digital platforms, social media, email campaigns, and sales presentations while maintaining consistency in voice and messaging• Developing clear, persuasive service pitches, sales collateral, and thought leadership content for decision-makers• Building and managing monthly content calendars aligned with business and marketing goals• Applying SEO best practices, keyword strategy, and performance tracking to continuously improve results• Partnering with Technical Leads and Managers to translate complex solutions into high-impact technical content that supports pipeline growth• Driving social media strategy with consistent, high-performing content and active audience engagement• Creating high-impact blogs and long-form content that strengthen domain authority through strategic backlinks• Collaborating with designers and cross-functional teams to deliver cohesive brand communication• Partnering with sales and BD teams to create content that nurtures leads, supports retention, and drives cross-sell and upsell opportunities• Monitoring industry trends, competitor activity, and audience behavior to keep content relevant and competitiveExecution & Delivery:• 4+ in-depth articles weekly• 2 daily social media posts• Daily SEO-focused content• One long-form resource every 20–22 working days
EDUCATION
THE AMERICAN COLLEGE
Bachelor of Computer Application, Computer Science
ABOUT SIVA SHANKARI J
With over five+ years of expertise in content strategy, social media management, and digital campaign execution, I specialize in building impactful brand communication and driving measurable engagement across platforms including LinkedIn, Instagram, Facebook, and Twitter. My work combines creative storytelling with data-driven decision-making to strengthen brand positioning, increase market visibility, and generate qualified leads.I have extensive experience in crafting high-conversion sales and marketing collateral such as websites, landing pages, service descriptions, blogs, case studies, eBooks, white papers, webinars, and other business-focused articles. I develop content strategies that align with organizational goals, ensuring consistent messaging and a strong brand voice across all channels.My background includes delivering technical and business writing that is clear, concise, and persuasive, from service pitches and sales collateral to long-form thought leadership pieces that engage decision-makers and industry professionals. I manage content calendars, plan and execute campaigns, and create optimized content that ranks well in search engines while meeting audience expectations.I have the proven ability to deliver 4 or more in-depth articles weekly, produce 2 daily social media posts, create targeted SEO content daily, and develop one long-form resource every 20–22 workdays, maintaining both quality and consistency.I am skilled in producing daily social media content, repurposing assets for multi-channel use, and analyzing performance through tools such as Google Analytics, Meta Business Suite, Hootsuite, and Power BI. This analytical approach enables me to refine strategies, improve campaign results, and deliver actionable insights to stakeholders.In addition to content creation, I bring experience with CRM and marketing automation platforms such as HubSpot and Salesforce, allowing me to align content strategies with lead nurturing, customer engagement, and conversion objectives.Collaboration is a core strength, working closely with design, product, and analytics teams to deliver cohesive, performance-driven campaigns that attract attention and inspire action. My commitment to continuous improvement ensures that content strategies evolve with market trends, audience needs, and business priorities.Core Skills: B2B and B2C Content Writing, Technical Writing, SEO Optimization, Social Media Content, Brand Storytelling, Sales Enablement Content, Editorial Planning, Digital Campaign Management, Performance Analysis.
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