Siva Kumar
Salesforce Marketing Cloud Specialist | 6+ Years Exp | 2x Salesforce Certified | Email studio, Automation studio, Journey builder, Content Builder, Contact Builder ,Email marketing specialist
- Role
- Lead Salesforce Marketing Cloud Specialist (Sme) at EY
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Siva Kumar
Experienced Salesforce Marketing Cloud (SFMC) Specialist | Expert in Automation Studio…
Experience
Lead Salesforce Marketing Cloud Specialist (Sme)
Sep 2024 — Present · IN
Heading a diverse team of Developers and Marketing professionals, ensuring the successful implementation and optimization of Salesforce Marketing Cloud solutions tailored for various marketing campaigns. Collaborating closely with marketing, sales, and IT departments to define project requirements, ensuring alignment with overarching business objectives while delivering solutions within established timelines and budget constraints. Developing and maintaining automated deployment monitoring reports, enhancing the tracking and performance analysis of marketing campaigns. Conducting training sessions for team members on best practices in utilizing SFMC tools, promoting knowledge sharing and skill enhancement. Analyzing campaign performance metrics to identify areas for improvement and implementing strategies to optimize customer engagement. Successfully led the implementation of a new SFMC solution that resulted in increase in campaign efficiency and customer engagement. Achieved improvement in email deliverability rates through the optimization of email templates and content strategies Developed a comprehensive training program for new team members, significantly reducing onboarding time and enhancing team productivity.
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