Siva Brahmasani
AdTech AI/ML Engineer
- Role
- Staff Software Engineer Adtech at Chewy
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Siva Brahmasani
Engineering developer with 10+ years of hands-on developer experience in delivering…
Experience
Staff Software Engineer Adtech
Dec 2022 — Present · Bellevue, WA, US
Conceptualized and led the end-to-end development of the SponsoredAds platform, driving its evolution from the ground up. The platform integrates advanced capabilities such as ad targeting, sourcing powered by vector embedding and KNN, and ranking powered by XGBoost ML eCTR model. Designed and implemented RTB auction parameters, including eCPM, soft floors, and keyword/premium position boosting, to ensure consistent AdSpend aligned with ROAS objectives.#AdSourcing #SponsoredProducts #SponsoredBrands #SponsoredVideos #Indexing #Relevance #Bidding #eCTR #eCVR #MachineLearning #AdTech #ZeroToOne
Education
Bapatla Engineering College
Bachelor's degree, Computer Science
2006 — 2010
National Institute of Technology, Tiruchirappalli
Master of Technology (MTech), Computer Science
2010 — 2012
Skills
- Unix
- Linux
- Java
- C
- Data Structures
- C++
- Microsoft Office
- Algorithms
- Distributed Systems
- Sql
- Javascript
- Software Development
- Programming
- Shell Scripting
- Core Java
- Eclipse
- Xml
- Software Engineering
- Mysql
- Operating Systems
- Testing
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