Sithurajkumar Nagaraj
Senior Manager Global Paid Search at Avnet
- Role
- Senior Ppc Account Manager at Avnet
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sithurajkumar Nagaraj
Global performance marketing leader with 15+ years of experience driving paid search growth across enterprise B2B and B2C organizations. I specialize in building scalable regional PPC strategies that deliver measurable business impact across EMEA, North America, and APAC markets.In my current role, I lead global paid search initiatives with full accountability for strategy, execution, and performance delivery across multiple regions. My work focuses on translating business priorities into data-driven search programs, improving ROAS, and enabling cross-market scalability through experimentation and automation.I’m passionate about developing high-performing teams, simplifying complex data into actionable insights, and partnering with stakeholders across marketing, product, and commercial functions to drive growth.
Experience
Senior Ppc Account Manager
Mar 2014 — Present
Sole ownership of adwords & bing campaign management to achieve the set business targets in both brand and generic campaigns.>> Forecasting Monthly/Quarterly/Yearly Spend, Orders, Revenue, ROAS based on trend.>> Working close with the stakeholders of the company to understand more about the business and frequently update them SEM performance and strategic inputs.>> Frequently working on adhoc reports with the help of best analytics tool Omniture, coming up with detailed insights & behaviour of website visitors to suggest best possible ideas for the business.
Education
Anna University Chennai
BTech IT, Computer Science
2004 — 2008
Skills
- Wordpress
- Search Engine Marketing (Sem)
- Ppc
- Digital Marketing
- Search Analysis
- Msn Adcenter
- SEO
- Smo
- Web Marketing
- Online Marketing
- Social Bookmarking
- Organic Search
- Keyword Research
- Html
- Google Webmaster Tools
- Joomla
- Pay Per Click (Ppc)
- Sem
- Google Adwords
- Ppc Bid Management
- Google Analytics
- Link Building
- Banner Ads
- Online Advertising
- Landing Page Optimization
- Css
- Statistical Data Analysis
- Email Marketing
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