Sitendu Roy

About Sitendu Roy

P&L-oriented Business & Revenue Leader with 18+ years of progressive experience driving business growth, revenue acceleration, market share expansion, and digital transformation across the automotive and FMCG sectors. Managed revenue portfolios of ₹500 Cr+ and led national-scale business turnarounds, product launches, and market expansion. Launched the E-GURU mobile app for Tata Motors CV, scaling across 350+ dealerships with multiple new version upgrades. Built and deployed Beat Plan, Propensity Models & Lead Scoring modules to drive scalable volume growth. Certified in AI Strategy (MIT Sloan) and EV Design (IIT Roorkee). Aspiring for CEO / Business Head / CDO / Revenue Center Head roles in leading organizations

Experience

1. General Manager & Head - Go to Market & Pricing Excellence

   Tata Motors

   Sep 2023 — Present · Mumbai, IN

   Spearheading enterprise-wide Go-to-Market strategy, digital sales acceleration, and AI-powered pricing intelligence for Tata Motors CV business across India- Launched E-GURU mobile app - AI-enabled mobile platform for dealer sales enablement (lead generation, product intelligence, objection handling, EMI tools); scaled across 350+ dealerships pan-India- Launched Beat Plan, Propensity Model & Lead Scoring modules to achieve scalable volume and market share growth through data-driven territory management- Deployed AI/ML models for lead scoring, demand forecasting, and dynamic pricing optimization, improving conversion efficiency and price realization across the CV portfolio- Re-engineered end-to-end sales processes via digital-first workflows — CRM integration, analytics dashboards, and performance frameworks.SIGNATURE DIGITAL & AI TRANSFORMATION INITIATIVESE-GURU Platform (Tata Motors)Conceptualized and launched an AI-powered mobile sales enablement platform for Tata Motors CV. Integrates product intelligence, customer profiling, lead management, objection handling, EMI tools, and competitive benchmarking. Scaled to 350+ dealerships pan-India, transforming traditional sales into a digital-first ecosystem.Beat Plan, Propensity Model & Lead Scoring ModulesDesigned and deployed data-driven territory management and lead scoring frameworks across the CV sales network — enabling predictive demand sensing, optimized beat coverage, and measurable improvements in volume and market share growth at scale.Sales Digitization & AI-Driven PricingArchitected digital sales transformation — deploying CRM automation, sales analytics dashboards, AI/ML-based lead scoring, demand sensing, and dynamic pricing optimization to improve realization and market share.“Your Vehicle” App & Digital Sales ToolsBuilt India’s first mobile product configurator and value-selling tool for commercial vehicles

Education

• Great Lakes Institute of Management

  PG program in Strategic Network Management

• PCTE Group of Institutes, Ludhiana

  MBA, Marketing, 75.50%

• Indian Institute of Technology, Roorkee

  PG Program in Electric & Autonomous Vehicles

• Indian Institute of Management, Lucknow

  Executive program for sales & marketing management, Marketing

• Symbiosis Centre for Distance Learning

  PG Diploma in Supply Chain Management, , Logistics, Materials, and Supply Chain Management

• WBUAFS, kolkata

  B.Tech, Dairy Technology,

Skills

• B2b
• Distribution Strategies
• B2b Sales
• Dealer Management
• Sales Operations
• Distributed Team Management
• Profitability
• Distribution Management
• Sales Promotion
• Business Development
• Team Management
• Profit
• Channel Sales Management
• Channel Partners