Sitakshi Thakur

About Sitakshi Thakur

I’m Associate at Media Brands, responsible for managing media planning and buying for multiple US-based clients. Skilled in working with platforms such as DV360, DCM, and Prisma to ensure campaigns run efficiently and deliver measurable impact.I enjoy analyzing data, solving complex challenges, and collaborating with teams to bring strategic ideas to life. My focus lies in optimizing campaigns, developing content strategies, and continuously learning to stay ahead in the dynamic digital landscape.

Experience

1. Media Planning & Buying

   IPG Mediabrands

   Jun 2025 — Present · Pune, IN

   Developed and maintained Orion Worldwide flowcharts to accurately calculate cash and trade discounts during sales order processing.Managed E-contracts for high-profile clients including American Express, Amgen, Applebee\'s, General Mills, and Enterprise National, ensuring precise discount applications and contract value accuracy.Contributed to campaign planning by recommending suitable media networks, platforms, and budget allocations to effectively reach target audiences.Partnered with the onshore (U.S.) team to deliver timely and accurate campaign data across TV, digital, and OTT platforms.Liaised with the onshore team to interpret and clarify client requirements, ensuring alignment and successful project execution.Performed quality assurance reviews for team deliverables to maintain high standards of accuracy and performance.

Education

• Mount Carmel College, Palace Rd, Bengaluru

  Msc , Human development

• Kanya Maha Vidyalaya Jalandhar

  Bachelor of Science - BS, Science

• Army Public School (APS)

  12th , Science