Sita Kalaria
Lead Generation & Analytics Manager @ LinkedIn
- Role
- Lead Generation & Analytics Manager, Growth Marketing - Lms at Linkedin
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Sita Kalaria
From accidentally tripping into Digital Analytics in 2014 to now crafting epic stories armed with nothing but data, plot twists included. Web & Digital Analytics professional with 10+ years of experience in enterprise B2B and B2C technology (including Salesforce and Fitbit). Proven record of increasing conversion rates, accelerating insight delivery, and improving SEO traffic through advanced analytics, CRO, and attribution modeling.Experienced in designing and analyzing A/B tests, implementing scalable tagging and tracking frameworks, and building automated dashboards in GA4, Adobe Analytics, Tableau, and Looker Studio to deliver actionable marketing insights that optimize acquisition, engagement, and ROI.CAREER HIGHLIGHTS- Salesforce: Accelerated time-to-insight 25% by automating multi-channel performance dashboards in Tableau and Looker Studio to reduce manual reporting and enable faster decision-making- Fitbit: Drove 20% lift in e-commerce revenue by creating enhanced Google Tag Manager tracking, optimizing customer journeys (including CRO), and providing actionable insights- Blue Shield of CA: Grew annual membership 12% by optimizing marketing strategies, tracking conversion rates, managing multi-channel campaigns, and overseeing portal operationsKEY SKILLS & TOOLS- Skills: web analytics, SEO analytics, A/B testing, conversion rate optimization (CRO), attribution modeling, dashboard automation, data visualization, stakeholder enablement, executive reporting, lifecycle reporting, funnel analysis- Tools: Google Analytics, GA4, Google Tag Manager, Google BigQuery, Google Search Console, Looker Studio, Adobe Analytics, Adobe Customer Journey Analytics, SQL, Tableau, Excel, Google Sheets, JIRA, SurveyMonkey
Experience
Lead Generation & Analytics Manager, Growth Marketing - Lms
Nov 2025 — Present · San Francisco, CA, US
Education
California State Polytechnic University-Pomona
MS, Mathematics
California State Polytechnic University-Pomona
BS, Biology, Minor in Mathematics
Skills
- Purchasing
- Process Improvement
- Optimizely
- Management
- Tableau
- Opinionlab
- Microsoft Excel
- Google Tag Manager
- Lean Manufacturing
- Sas
- Oracle Sql Developer
- Budgeting
- Mathematics
- Analytical Skills
- Forecasting
- Contract Management
- Itunes
- Supply Chain Management
- Strategic Sourcing
- Sourcing
- Sap
- Vendor Management
- R
- Spend Analysis
- Google Analytics
- Analysis
- Google Drive
- Procurement
- Training
- Sql
- Google Play Developer
- Webtrends Analytics
- Salesforce.com
- Budgets
- Cross-Functional Team Leadership
- Itunes Connect
- Surveymonkey
- Six Sigma
- Contract Negotiation
- Spss
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