Sirina Gaigneux
Product Marketing Manager @Coface
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WORK HISTORY
Product Marketing Manager @Coface
Paris, FR
EDUCATION
King's College London
Master of Science - MS, International Management
Lycée Français Charles de Gaulle de Londres
GCSE and A-Levels
Istituto Marangoni
Bachelor's degree, Fashion Business
ABOUT SIRINA GAIGNEUX
PMM with 7+ years driving GTM strategy, competitive positioning, and revenue growth across B2B SaaS, HR Tech, and Fintech/data intelligence. Expert in narrative design, translating complex technical capabilities into commercially compelling propositions. Skilled at building messaging frameworks, sales playbooks, battlecards, and buyer personas that align product value with market needs. Franco-British profile with a proven ability to adapt global GTM strategies to local market dynamics, working across Paris, London, and international markets.
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