Sirin Darcan
Director of Advanced Analytics and Data Science @Lumanity
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WORK HISTORY
Director of Advanced Analytics and Data Science @Lumanity
London, GB
As Director of Advanced Analytics and Data Science at Lumanity, I lead strategic, data-driven initiatives that power innovation, ensure compliance, and drive business value across healthcare research and real-world evidence- Lead and translate advanced analytics (segmentation, demand assessment, predictive modeling) into actionable strategies and scalable tools- Drive stakeholder alignment across functions, strengthening client partnerships and unlocking repeat business- Integrate data science into software development, bridging technical innovation with business needs- Champion the growth of advanced analytics capabilities, acting as a strategic advisor within the organization- Mentor and scale a high-performing advanced analytics team, fostering innovation, continuous learning, and cross-functional collaboration.
EDUCATION
Mimar Sinan University of Fine Arts
Bachelor of Science - BS, Statistics
SKILLS
ABOUT SIRIN DARCAN
Accomplished Global Data Products and Advanced Analytics Leader with over 20 years of experience leading cross-functional teams and executing global data projects across consumer insights, business intelligence, and advanced analytics. Proven track record of driving operational excellence, digital transformation, and business growth through data-driven decision-making and agile project management.I have led successful global product launches, including a social listening analytics product that increased revenue by 28% within three months. With expertise in automation, I’ve improved operational efficiency and accuracy across global regions, managing diverse teams, vendors, and stakeholders to deliver high-quality data solutions.My experience spans advanced analytics, including regression, segmentation, and brand health, coupled with a strong focus on dashboard development, KPI reporting, and client insights. I excel in fostering team growth, mentoring talent, and driving continuous improvement through data innovation and strategic collaboration.Throughout my career, I\'ve worked with top global brands such as Unilever, P&G, Coca-Cola, Philip Morris, and more, providing actionable insights that drive business success. I am passionate about leveraging data to create value, empower teams, and support informed decision-making on a global scale.Key Skills: Agile Project Management, Data and Advanced Analytics, Business Intelligence (BI), Global Product Launches, Digital Transformation, Team Leadership, Stakeholder Management, Vendor Management, Automation, KPI Reporting, Client Insights, Data Governance, Multicultural Team Management, Social Listening, Brand Health.
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