Sirena M. Frost
Strategic Communications Leader | Expertise in PR, Marketing, Internal & External Communications
- Role
- Communications Manager at Rise Brands
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Sirena M. Frost
Accomplished communications professional with a proven track record of excellence in Public Relations, Marketing Communications, and Strategic Brand Management. Adept at defining target audiences and crafting highly effective campaigns across multiple communication platforms to drive engagement and achieve strategic objectives. Results-driven leader committed to delivering impactful internal and external communications strategies that elevate brand visibility, foster stakeholder engagement, and drive business growth. Passionate about leveraging innovative approaches to storytelling and content creation to deliver compelling narratives that resonate with diverse audiences.
Experience
Communications Manager
Feb 2023 — Present · Columbus, OH, US
Serve as the primary voice and advisor on key messaging for executive leadership, providing strategic counsel and creative input to ensure alignment with organizational objectives and values. Partner with members of the leadership team, assisting in various tasks, including event planning, presentation development, and creation of talking points, facilitating seamless execution of company initiatives. Execute compelling copywriting for a diverse range of digital and traditional assets, including website copy, email campaigns, and marketing materials, ensuring consistent brand messaging across all channels. Manage the day-to-day execution of PR programs, cultivating relationships with media outlets and stakeholders to secure positive press coverage and enhance brand reputation. Collaborate cross-functionally with all departments within the organization, leveraging strong interpersonal skills to facilitate effective communication and alignment of goals and objectives. Lead the rollout of a back-of-house communication tool designed to streamline communication processes and enhance information dissemination, driving operational efficiency and effectiveness. Oversee the creation and distribution of the Weekly What\'s Up document, providing timely updates and important announcements, ensuring transparency and alignment across the organization. Drive the development and distribution of the company\'s quarterly newsletter, curating engaging content and stories to inform, inspire, and engage employees and stakeholders.
Education
Lakewood High School
High School, College/University Preparatory and Advanced High School/Secondary Diploma Program
2009 — 2013
Central Ohio Technical College
Post Secondary
2012 — 2013
Ohio Dominican University
Bachelor's Degree, Public Relations/Marketing Communications
2013 — 2016
Skills
- Research
- Press Releases
- Event Planning
- Marketing
- Public Relations
- Sales
- Microsoft Excel
- Blogging
- Powerpoint
- Editing
- Social Media Marketing
- Social Networking
- Networking
- Teamwork
- Time Management
- Social Media
- Leadership
- Customer Service
- Microsoft Word
- Public Speaking
- Microsoft Office
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