Sirena del Mar Andras

About Sirena del Mar Andras

If you’re a purpose-driven founder or leader, you already know: your brand is more than a logo. It’s the story people tell about you when you’re not in the room. It’s your reputation, your ripple effect, and the community you’re building along the way.But turning that mission into a brand that actually resonates, without selling out or shrinking down, isn’t easy.That’s where I come in.You don’t need branding as usual. You need Branding on Purpose™ because you’re here to build a legacy, not just a business.At Creative Chi (a Certified B Corp), I guide sustainable brands through a soul-first approach to branding, what we call Branding on Purpose™.Together, we:→ Clarify your mission, values, and voice→ Define your unique position in a noisy world→ Design a visual identity rooted in integrity and meaning→ Craft messaging that builds trust and connection→ Build a culture that turns customers into community→ Shape a brand vision that inspires action and leaves a legacyYou won’t find gimmicks or outdated marketing tactics here. Just intentional strategy and design that help you lead with purpose and grow with alignment.If you’re feeling disconnected from your brand, like it no longer reflects the leader you’ve become,If your message feels flat, fuzzy, or out of sync with the mission you\'ve evolved into,If your visuals still say “startup” but you’re operating at a whole new level,If you’ve outgrown the scrappy DIY identity that got you here, but it’s now holding you back,If you struggle to articulate your unique value without sounding like everyone else in the space,If you\'re tired of hiding your story or feel like your brand doesn\'t give you permission to share it,If your brand isn\'t attracting the partners, talent, or community you know you\'re ready for,Or if you\'re just done playing small and ready to fully claim your voice, your values, and your vision.You don’t need a refresh.You need a re-alignment.Because when your brand is aligned, it becomes a lighthouse. It draws in the people meant to build with you and guides them toward the future you\'re creating.Let’s build a brand that reflects the change you’re here to make and helps others believe in it too. Message me to schedule a discovery chat.

Experience

1. Creative Director

   Creative Chi

   Nov 2011 — Present

   Creative Chi es una agencia de branding que presta servicios a empresas orientadas a un propósito, sostenibles y B Corporations, listas para mejorar su estrategia de branding y comunicaciones visuales. • Liderar la estrategia de marca creativa desde la misión, visión y posición centrales hasta campañas de propósito particular. • Guiar a las empresas en la creación de su alineación de marca de sostenibilidad e impacto social. • Dirigir la ejecución creativa en todos los medios, desde el concepto hasta la finalización, y garantice el éxito y el retorno de la inversión. • Descubrir y co-crear el propósito del cliente liderando discusiones con conexión y compasión. • Dirigir y supervisar la ejecución de todos los conceptos visuales, la narración de historias, incluidas las campañas de marketing, las redes sociales orgánicas y de pago, el correo electrónico y las piezas colaterales. • Dirigir sesions de fotografía y video con arte directo para campañas de marketing clave.

Education

• University of Central Florida

  BFA, Graphic Design

  1994 — 1997

• Tai Chi

  Instructor