Siqi Jin

About Siqi Jin

Hello! I am Siqi Jin. I am currently an undergraduate at UC San Diego studying Business Economics with a minor in Marketing.

Experience

1. Marketing Intern

   HungryPanda Ltd 熊猫外卖

   Sep 2025 — Present · San Diego, CA, US

   Supported the development and execution of marketing campaigns, aiming at increasing brand awareness and attracting new users- Led campus promotions with over 10+ student organizations and clubs, resulting in a significant increase (~50%) in user sign-ups and app engagement- Participated in social media marketing work, including producing and editing short-form videos, writing promotional copies, and maintaining community engagement to strengthen brand image and customer loyalty- Assisted in negotiating and coordinating joint campaigns with local restaurants and student influencers to increase brand awareness- Assisted in on-site coordination of offline promotional events, including supervising brand ambassadors, managing promotional material logistics, and collecting campaign performance data for post-event analysis- Conducted competitor benchmarking and market research to develop promotional strategies for target audiences- Analyzed campaign performance metrics (e.g, click-through rate, conversion rates, share rates, impressions, and engagement metrics) to inform future strategy optimization. Designed small-scale A/B tests on different copies and visuals to optimize engagement rate.

Education

• UC San Diego

  Bachelor of Science, Business Economics

• Shoreline Community College

  Associate's degree