Haley Johnson
Content Marketing & Creative Operations for Creative Teams | Systems, Planning, Events, Social Media
- Role
- Marketing Manager (Social Content) at Refuel Agency
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Haley Johnson
I translate big ideas into clear plans, timelines, and outcomes.Over 10+, my background spans agencies, startups, and independent studios, where I’ve led content strategy, managed multi-channel campaigns, and supported founders as both a strategic and operational partner. I’ve launched influencer programs that generated over $1.2M in sales, produced creative assets that captured brand voice across platforms, and built systems that make complex projects feel simple, human, and doable.I’m most at home at the intersection of creativity and logistics; in the designing of the path from idea to reality. Whether I’m building a website, mapping workflows, or helping a founder regain clarity in the midst of chaos, my focus is on creating flow: the right structure, in the right order, at the right time.Outside of work, I’m a registered yoga teacher, community-builder, Shih-Tzu mom, and lover of reality TV (they say the smartest people are )(Clifton Strengths: Individualization | Strategic | Futuristic | Relator | Arranger)
Experience
Marketing Manager (Social Content)
Jul 2024 — Present · NY, US
Refuel Agency is a full-service marketing firm specializing in niche and hard-to-reach audiences.I oversee the strategy, production, and performance of content across multiple business verticals, managing 25–30 monthly SEO blogs, social campaigns, and cross-department workflows.> Translated complex client and brand goals into scalable content systems.> Led a full-funnel content refresh that refined brand voice and UX across five corporate websites.> Partnered cross-functionally with design, analytics, and executive teams to align messaging, compliance, and SEO strategy.> Acted as a creative operations bridge, streamlining approvals, clarifying processes, and delivering consistent, on-time campaigns for national clients.
Education
Westmont College
Bachelor’s Degree, Communication and Media Studies
2015 — 2019
LCC International University, Lithuania
Communication and Media Studies
2016 — 2016
Skills
- Event Planning
- Imovie
- Fundraising
- Mailchimp
- Microsoft Office
- Image Editing
- Painting
- Social Media
- Writing
- Childcare
- Customer Service
- Marketing
- Organization
- Video Editing
- Text Editing
- Public Speaking
- Leadership
- Newsletters
- Blogging
- Communication
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