Siobhan Perdue
Access Lead at Pfizer
- Role
- Senior Director, Access Strategy and Marketing Lead, Us Antivirals at Pfizer
- Location
- Summit, NJ, US
- LinkedIn followers
- 500 followers
About Siobhan Perdue
HEALTHCARE MARKETING / MARKET ACCESS MARKETINGI am a strategic marketer and market access professional. I leverage proven marketing, analytical and business expertise to optimize products across the product lifecycle from pre-launch through the commercialization to life-cycle management by assessing market opportunities, the competitive environment and customer insights to develop differentiated strategies, and drive cross functional teams to execute market optimizing strategies and tactics. My goal is to leverage my existing experiences and skills to shape and optimize product\'s commercial success while continuing to grow professionally.Specialties: Marketing, Strategy, Market Access, Pricing and Reimbursement, Product Launch, Professional Marketing, Promotional Medical Education, Team Leadership, Customer Insight Generation, Financial Analysis and ValuationBroad therapeutic area knowledge and experience including oncology, immunology, transplant, pain, cardiovascular and diabetes
Experience
Senior Director, Access Strategy and Marketing Lead, Us Antivirals
Feb 2024 — Present
Education
Columbia Business School
MBA
1999 — 2001
University of Notre Dame
BBA, Finance
Skills
- Strategy
- Marketing Strategy
- Oncology
- Market Access
- Market Research
- Pharmaceutical Industry
- Strategic Planning
- Rheumatoid Arthritis
- Product Development
- Business Development
- Diabetes
- Project Management
- Marketing
- Product Marketing
- Management
- Cross-Functional Team Leadership
- Biotechnology
- Product Launch
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