Sioban V. Massiah
Data-Driven Brand & Consumer Marketing Leader | Activations & Experiential Marketing | Partnership Management | Specialized Focus in Cultural Trends and Marginalized Communities.
- Role
- Manager, Industry Events at TikTok
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sioban V. Massiah
TLDR: Connecting and storytelling are my superpowers. Every brand has a story to tell, and I am here to help.I am a creative and results focused brand marketing leader who delivers a mix of emotionalintelligence, forward thinking and operational clarity to any work environment. I am also aparticipatory leader who supports and elevates teams while maintaining a high standard forexecution. I have a natural understanding of cultural nuance and audience dynamics, whichenables me to build authentic experiences and partnerships. Additionally, I am able to navigateambiguity with confidence and translate complex ideas into clear and memorable situations.
Experience
Manager, Industry Events
Jan 2026 — Present · New York, NY, US
Leading end-to-end strategy and execution for high-impact joint and owned marketing events that drive revenue growth, customer acquisition, and industry presence. Own planning and delivery of 4–5 marquee industry events per quarter (including CES, SXSW, and ShopTalk), alongside large-scale owned moments like SMB Month, Small Business Saturday, and TikTok World.I partner cross-functionally with Sales, Marketing Solutions, Product, and PR to develop thought leadership, executive speakerships, and differentiated event storytelling across virtual, hybrid, and in-person formats. Build and manage strategic partnerships, vendors, and budgets, using performance data to optimize ROI and elevate event impact.
Education
Fox School of Business at Temple University
BBA, Marketing
Skills
- Marketing
- Project Management
- Business Strategy
- Customer Service
- Strategy
- Marketing Research
- Market Research
- Salesforce.com
- Event Planning
- Event Management
- Sales
- Social Media Marketing
- Relationship Management
- Cold Calling
- Lead Generation
- Direct Marketing
- Social Networking
- Social Media
- Recruiting
- Email Marketing
- Nonprofits
- Crm
- Marketing Communications
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