John Maloney

About John Maloney

Marketing performance specialist and anthropologist with 18+ years of experience, providing analytics and optimization, market research, insight, strategy, planning, team building, and management services to many of the world’s leading companies. Skilled in measurement and testing, behavioral modeling and prediction, social intelligence, UX (user experience) optimization, organizational development, program and product management, team development, interactive visualization, integrated marketing and data mining, research design and proposal methodologies, ethnographic research, life history biography, usability and heuristics, survey design, and writing, storytelling, and presentation. Innovative, entrepreneurial professional with a BA in Psychology and an MA in Experimental Psychology from San Jose State University in California, and an MA in Medical Anthropology from Case Western Reserve in Ohio.Experience and familiarity with Adobe Analytics and Target, Google Analytics, WebTrends Analytics, Tableau, Microsoft Power BI, Python, SQL, data science methodologies and practices, and building ML models. Adobe Photoshop, Illustrator, InDesign and Lightroom. Social listening methods and tools. Ethnographic research methods and tools, including interviews, focus groups, observation, case studies, and questionnaires. Microsoft WEDCS Analytics, Word, Excel (including PowerPivot and ReportBuilder), PowerPoint, Project, and Visio. Agile methodology and tools (e.g, Jira). Tag management methods and tools. Recruiting management tools (e.g, Recruiterbox and Taleo).

Experience

1. Vice President - Journey Analytics Strategy & Enablement Ml Ai Solutions

   Chase

   May 2018 — Present · Seattle, WA, US

   I\'ve trained people on Adobe Analytics (AA) and Adobe Customer Journey Analytics (ACJA) at Chase since 2020. I\'m proud to say we\'ve had one of the largest active monthly user bases of AA worldwide, with more than 900 active monthly users, which is extraordinary and awesome. At a high-level, our team works cross-functionally with stakeholders across the Chase lines-of-business (LOBs) to manage the AA and ACJA platforms, and provide strategic direction and guidance for initiatives that optimize digital customer usability and user experience, and that optimize digital performance (web, mobile, app, product, campaign, etc.). The end goal, of course, is to help our product and marketing teams enable customers to find and do what they need more efficiently and effectively. In turn, this creates better customer experiences and promotes higher level of satisfaction with Chase\'s products, services, and brand.

Education

• San José State University

  Master of Arts, Cognitive Experimental Psychology

  1988 — 1993

• San José State University

  Bachelor of Psychology, Psychology

  1984 — 1988

• Thinkful

  Data Science Certificate, Python, SQL, Statistics, Machine Learning

• The London School of Economics and Political Science (LSE)

  Postgraduate Certificate, MBA Essentials, LSE MBA Essentials Programme

• Saïd Business School, University of Oxford

  Postgraduate Certificate, Artificial Intelligence, Oxford Artificial Intelligence Programme

• Case Western Reserve University

  Master of Arts, Medical Anthropology

  1993 — 1995

Skills

• Program Management
• Sql
• Strategic Planning
• Leadership
• Technical Documentation
• Tableau
• Web Analytics
• Editing
• Webtrends Analytics
• Integrated Marketing
• SEO
• Business Analysis
• Analytics
• Sem
• Multi-Channel Marketing
• Usability Testing
• Medical Anthropology
• Communications Audits
• Usability
• Competitive Analysis
• Consulting
• Omniture
• R
• Strategy
• E-Commerce
• Google Analytics
• Business Intelligence
• Ppc
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Marketing
• Technical Writing
• Anthropology
• Digital Marketing
• Content Management
• Qualitative & Quantitative Research Methodologies
• Analytical Skills
• Conversion Optimization
• Space Science