Sinjan Ballav

About Sinjan Ballav

I believe marketing works best when it focuses on people rather than just…

Experience

1. Content Marketer

   Zoho

   Aug 2022 — Present · Chennai, IN

   Develop and execute content strategies aligned with marketing goals and target audience needs.• Create compelling and engaging content across various platforms (e.g, blogs, landing pages, social media, and email) to drive brand awareness and engagement.• Conduct keyword research and optimize content for SEO to improve organic visibility and traffic.• Collaborate with cross-functional teams including design, SEO, and sales to ensure content aligns with brand voice, messaging, and goals.• Analyze content performance metrics to refine strategies and maximize effectiveness.• Create and maintain detailed help documentation and user guides, ensuring clarity and ease of use.• Craft intuitive UI text, including labels, tooltips, and instructions, to enhance user experience and functionality.• Manage editorial calendars, content schedules, and workflows to ensure timely delivery and consistency.• Engage with the audience, respond to comments, and nurture community interaction through content channels.

Education

• Don Bosco School, Liluah

  High School, Science Stream

  1999 — 2012

• Maulana Azad College

  Bachelor of Arts (B.A.), English Language and Literature

  2012 — 2015

• Pondicherry University

  Master of Arts (M.A.), English and Comparative Literature

  2015 — 2017

Skills

• Microsoft Word
• Technical Writers
• Blogging
• Research
• Articulate Storyline
• Advertising
• Framemaker
• Adobe Robohelp
• Content Management
• Microsoft Office
• Backlinks
• Proofreading
• Social Media
• Adobe Captivate
• Wordpress
• Creative Agency
• Social Media Marketing
• SEO
• Digital Journalism
• Visio
• Creative Writing
• Snagit
• Online Journalism
• Content Writing
• Copy Editing
• Microsoft Excel
• Copywriting
• Journalism
• Editorial
• Sports Writing