Sini S.

About Sini S.

For over a decade, my work has been about creating what didn’t exist. Building brands, categories, and conversations that shape how people experience life and culture.I thrive at the intersection of insight, creativity, and execution, translating complex problems into ideas that connect. I work with a creator’s mindset. Curious, hands-on, and fast-moving. I don’t see creativity as decoration. I see it as a serious business tool and one of the strongest drivers of long-term growth.My industry journey has been a mix of bold bets, deep consumer understanding, and learning when to hold on and when to let go. What continues to drive me is the joy of building something meaningful from the ground up.I’m deeply interested in the craft of brand building, not just how brands look, but why people feel what they feel. My work lives at the intersection of brand, empathy, and culture.Emotional intelligence guides how I build teams, how I build brands, and how I make decisions. I believe that when done with intention, brands can create joy, safety, and a sense of belonging.

Experience

1. Head of Business Development

   Gkw Retail Solutions Private Limited

   Sep 2025 — Present

Education

• Indian Institute of Fashion Technology

  PGDFRM, Fashion Retail Management

  2008 — 2009

• Empire Institute Of Learning

  Advance Diploma In Fashion Design, Fashion/Apparel Design

  2002 — 2005

• University of Mumbai

  B Com, Commerce

  2002 — 2007