Subhajit Sinha
Commerce Manager @Flywheel
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WORK HISTORY
Commerce Manager @Flywheel
Toronto, ON, CA
Led search media strategy and optimization across 10+ high-impact retail brands, scaling investment across multiple retail platforms while maintaining performance efficiency targets. Executed search strategies across Amazon, Instacart, Walmart, Criteo, and DoorDash. Diagnosed performance drivers, identified growth opportunities, and evolved from Amazon specialist to fluent multi-platform operator. Managed full-funnel activations for awareness, consideration, and conversion. Owned daily client engagements, business reviews, and strategic planning. Built relationships to identify upselling opportunities and resolve issues proactively. Translated data insights into clear business narratives and strategic recommendations tied to client KPIs. Utilized thought leadership to guide strategy discussions and budget planning. Analyzed customer behavior and shopping patterns using Amazon Marketing Cloud and advanced analytics to inform strategy and optimize performance. Educated internal and external teams on advertising strategies and new-to-market features. Trained and developed Specialists pursuing managerial roles.
EDUCATION
Loyalist College
Ontario College Graduate Certificate, Global Project Management
West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.), Mechanical Engineering
Heritage Institute of Technology
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT SUBHAJIT SINHA
I am a passionate and results-driven professional specializing in digital marketing, media strategy, and e-commerce solutions. With a strong background in managing campaigns and leveraging data-driven insights, I thrive on creating impactful strategies that drive growth and engagement.My interests lie in exploring emerging technologies, understanding marketing psychology, and crafting unique narratives that resonate with audiences. Outside of work, I enjoy following football (a loyal Manchester United fan!), solving Sudoku puzzles, and diving into books on human behaviour and strategy.I’m always eager to connect with like-minded professionals and share insights about the evolving digital landscape. Let’s connect!
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