Abhinav Singla

About Abhinav Singla

As a Digital Sr. MarTech & Business Consultant, I help clients achieve their business goals and optimize their digital performance using the Adobe Experience Cloud suite of products(AEP/CJA/AJO/Analytics/Target). I have over 13 years of experience in Data driven digital analytics/ Marketing Technology/AdTech, Digital marketing (SEO & PPC) and digital data reporting & optimisation. I hold multiple certifications from Adobe, Google, and Microsoft.My core competencies include Adobe Analytics, AEP, Customer Journey Analytics, Adobe Data Collection, Digital Marketing, SEO/Performance Marketing, GA4, Project Management, Data Analytics & Optimization,and Business Requirements Gathering along with Agile methodology based project delivery. I have successfully managed end-to-end digital transformation projects for global clients, leveraging the Adobe Experience Platform, Launch/Data Collection, Real Time CDP, and other Data management tools. I have also improved clients\' search engine optimization, organic web traffic, and conversion rates using best practices and techniques. I am passionate about learning new technologies and staying ahead of the curve in the dynamic and evolving digital landscape.

Experience

1. Senior Adobe Martech Specialist

   Anchora

   Jun 2025 — Present · AU

   Lead AEP Web & Mobile SDK implementations, including data collection, schema creation, and platform migrations- Design and maintain schemas in AEP, enabling unified data ingestion and customer profile creation- Oversee global Data Layer requirements and collaborate with teams to ensure seamless tracking via Adobe Launch- Build dashboards and actionable reports with Adobe Analytics, CJA to provide impactful business insights- Analyze and optimize omni-channel customer journeys using Adobe CJA, driving engagement and personalization along with AJO- Delivery of Analytics Plus CJA & Stakeholders management

Education

• Swami Vivekananda institute of engineering & technology

  Bachelor of Technology (B.Tech.), Information Technology; Information technology

  2008 — 2012

Skills

• Social Media Optimization (Smo)
• Landing Page Optimization
• Google Adwords
• Youtube
• Blogging
• Jsp
• Html
• Online Advertising
• Social Media Marketing
• Competitive Analysis
• Ppc
• Java
• Web Applications
• Campaign Management
• Marketing
• Search Engine Marketing (Sem)
• Mysql
• Online Marketing
• Pay Per Click (Ppc)
• Search Engine Optimization (SEO)
• Keyword Research
• Team Management
• Ppc Bid Management
• Smm
• Organic Search
• Google Analytics
• Link Building
• C++
• SEO
• Smo
• Digital Marketing
• Sem
• Sap-Abap
• Javascript