Rajan Kumar

About Rajan Kumar

As a Senior Product Marketing Manager, I shape strategies to strengthen HCL software…

Experience

1. Global Marketing and Demand Generation Manager

   LTIMindtree

   Oct 2021 — Present

   I focus on establishing unique positioning and implementing marketing led demand-generation strategies that lead to business success. My top priorities are achieving growth and top-line performance for the SAP Service line.*Led global demand generation programs for cloud-based solutions across multiple verticals, driving high-quality pipeline and brand visibility.*Developed and executed integrated GTM strategies in collaboration with sales, delivery, and partner teams.*Managed joint marketing campaigns and co-branded initiatives with leading hyperscalers and technology partners; handled MDFs exceeding $100K.*Planned and executed presence at flagship industry events (e.g, SAP Sapphire), delivering pre/post-event marketing, content creation, and lead capture.*Created and managed marketing assets such as blogs, case studies, sales decks, thought leadership articles, demo videos to support campaigns and sales.*Implemented data-driven improvements in lead generation using tools like HubSpot, Marketo, and Sales Navigator.*Conducted competitive and market research to support campaign positioning, messaging, and target segmentation.*Built alignment across marketing, alliances, and sales teams to ensure campaign effectiveness and sales enablement.

Skills

• Cold Calling
• Customer Relationship Management (Crm)
• Enterprise Software
• Client Orientation
• Sales
• Business Intelligence
• Team Management
• Lead Generation
• Vendor Management
• Account Management
• Consulting
• Oracle Fusion Middleware
• B2b
• Inside Sales
• Freelance Consulting
• New Business Development
• Management
• Business Analysis
• Customer Service
• Business Development
• Sap Erp
• Market Research
• Staff Augmentation
• Crm