Prateek Singh
Software Development Manager @Meta
Signup · Get unlimited contacts
WORK HISTORY
Software Development Manager @Meta
Menlo Park, CA, US
Led a 14-engineer team within Facebook Monetization across 4 major workstreams, owning strategy and roadmap for revenue-generating ad systems tied to $5B in projected revenue.• Operated with full autonomy over technical vision, org design, and delivery execution for a team of senior and staff-level engineers.• Drove the end-to-end AI transformation of the product development process, adopting AI/ML capabilities across monetization systems and engineering workflows.• Initiated, designed, and implemented the ML-based optimized delivery of subscription requests — a first-of-its-kind system at Meta.• Defined and executed a comprehensive strategy for Paid Messaging and Reconsideration products, driving 26 million advertiser-consumer connections.• Led cross-org technical initiatives, partnering with Directors and VPs on platform direction and architectural decisions. • Owned key business metrics and briefed 20+ executives monthly on success metrics and strategic trade-offs to inform decision-making.• Hired and grew the core engineering team, implementing training programs that resulted in a 30% increase in team productivity.
EDUCATION
Georgia Institute of Technology
Master of Science in Analytics
University of Florida
Bachelor of Science (B.Sc.), Computer Engineering
University of Florida
Master's Degree, Computer Science
SKILLS
ABOUT PRATEEK SINGH
Engineering leader with a data-driven mindset and 20+ years of success leading software teams, scaling high-performing global organizations, and delivering measurable business outcomes. Expertise in ML-powered analytics platforms, AI-native modernization, and accelerating product delivery velocity. Currently at Meta leading engineering for revenue-generating ad systems tied to $5B in projected revenue. Published author (\"Scaling Simplified\" and \"The Kanban Pocket Guide\"), recognized conference speaker, and founder of Singh Agile. Proven ability to translate complex technical landscapes into clear strategic advantage — driving growth, improving margins, and enabling innovation at scale.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.