Kul Singh
Marketing Manager at McGraw Hill | Specializing in B2B & Account-Based Marketing
- Role
- Marketing Manager at McGraw Hill
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Kul Singh
Marketer Growth-focused Passionate about driving results through smart…
Experience
Marketing Manager
Jan 2019 — Present · Noida, IN
Led B2B campaigns reaching over instructors and academic decision-makers across institutions in India, driving awareness and adoption of print and digital offerings.Designed and implemented account-based marketing (ABM) strategies tailored to 200+ key institutions, including IITs, IIMs, NITs, and top private universities.Executed multi-channel campaigns (email, social, webinars, WhatsApp) with an average open rate of 30–35% and conversion improvement of 10% YoY.Curated and managed over 100+ author-led webinars and faculty engagement events, significantly boosting credibility and product alignment with academic needs.Managed relationships with 20+ creative and event vendors, ensuring high-quality output, on-time delivery, and strict budget adherence.Collaborated with sales teams to launch targeted regional campaigns, contributing to consistent growth in institutional product adoption.Represented McGraw Hill at 30+ academic conferences and seminars, strengthening the company’s presence in the higher education ecosystem.
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