Jasmeet S.

Business Analyst @City of Toronto

Guelph, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Business Analyst @City of Toronto

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Toronto, ON, CA

EDUCATION

1996 — 2000

Delhi University

Bachelor of Commerce (B.Com.)

2009 — 2011

EIILM University

Masters

SKILLS

Data MiningSearch AdvertisingOnline AdvertisingBing AdsBusiness IntelligencePay Per Click (Ppc)Search Engine Marketing (Sem)Facebook MarketingAnalytical SkillsConversion RateReporting & AnalysisOmnitureDashboardsEnhanced Ecommerce TrackingSqlBusiness Intelligence ToolsConversion OptimizationReporting SolutionsGoogle AnalyticsA/B TestingE-Commerce OptimizationSasLanding Page OptimizationData AnalysisGoogle AdwordsAnalyticsEvent TrackingData VisualizationBusiness AnalysisWeb Analytics

ABOUT JASMEET S.

With over 15 years of experience in data analytics, I bring a strategic, insights-driven approach to solving complex problems across diverse sectors—including finance, healthcare, retail, and most recently, higher education.In my current role, I focus on leveraging data to support university marketing, particularly in the areas of global rankings and institutional reputation. By translating complex data into clear narratives, I help academic leadership make informed decisions that strengthen the university’s global standing and appeal.What sets me apart is the ability to adapt across industries while maintaining a strong focus on data quality, stakeholder collaboration, and storytelling with impact.Specialties: Data visualization | Statistical modeling | Market and reputation analytics | Rankings strategy | Stakeholder engagement | Tableau | SQL | Python | Strategic reporting

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Jasmeet S. — Business Analyst at City of Toronto in Guelph, ON, CA | Unifers