Hritika Singh

About Hritika Singh

Data Analyst with 2+ years of experience in digital marketing and campaign performance analytics within the AdTech domain. I work with large-scale campaign and user-behavior data across platforms like Google, Meta, and affiliate channels to identify trends, detect anomalies, and generate insights that improve return on ad spend and overall campaign efficiency.My core strengths include SQL-based data validation, dashboard creation using Advanced Excel and Power BI, and translating complex data into clear, actionable business insights. I also contributed to building an internal billing automation solution that reduced manual effort by nearly 40% and improved operational visibility.I’m currently seeking Data Analyst or Marketing Analytics opportunities in product-driven or digital first organizations across Gurgaon, Noida, or remote roles.

Experience

1. Business Analyst (Data & Campaign Analytics)

   mFilterIt

   Apr 2024 — Present · Gurugram, IN

   Analyze digital campaign and user-journey data across Google, Meta, Bing, and affiliate channels to evaluate traffic quality and performance trends- Identify anomalies and low-intent activity using behavioral, device, and source-level signals to support optimization and cost control- Build dashboards and client-ready reports using SQL, Advanced Excel, and Power BI to deliver clear, actionable insights- Collaborate with cross-functional teams and contribute to data-driven decision-making for global clients.

Education

• Dayalbagh Educational Institute, Agra

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Dayalbagh Educational Institute, Agra

  Bachelor's of commerce