Anuj Singhal
Category Head | E-Commerce | Samsung | SDA BOCCONI
- Role
- Sr Manager - Marketplace & Category at IndiaMART InterMESH Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anuj Singhal
Passionate Strategy & Operations professional having 8+ years of diverse experience in…
Experience
Sr Manager - Marketplace & Category
Jan 2023 — Present
Lead the Consumer Electronics & Services categories on India’s largest B2B marketplace, managing end-to-end P&L including revenue, margins, and traffic growth.Built and executed marketplace growth strategies to improve lead conversion, seller productivity, and enquiry quality across multiple categories.Partnered with marketing, SEO, and product teams to design localization strategies (city-level pages, local SEO, nearby seller modules), driving a 20% uplift in local leads and reducing mismatch between buyers and sellers.Designed and launched frameworks for specification hygiene, filter pages, and catalogue enrichment, resulting in higher enquiry relevance and improved seller discoverability.Worked closely with supply chain, tech, and finance teams to ensure fill rate improvement, demand-supply balance, and seamless execution across categories.Drove cross-functional initiatives in traffic acquisition, attribute optimization, and joint business planning with key enterprise clients
Education
Guru Gobind Singh Indraprastha University
Bachelor of Technology (B.Tech.), Computer Science & Engineering
2009 — 2013
SDA Bocconi
PGPB, Management
2013 — 2015
Mother Teresa Public School
Higher Secondary, Senior Secondary
2003 — 2009
SDA Bocconi
Diploma in International Business
2013 — 2015
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