Akhilesh Singh Kushwaha
Product Marketing | Growth Strategy | Power BI | GTM Campaigns.
- Role
- Product Marketing Associate at Stealth Startup
- Location
- Indore, IN
- LinkedIn followers
- 500 followers
About Akhilesh Singh Kushwaha
I work at the intersection of creative thinking, analytics, and execution, where user…
Experience
Product Marketing Associate
May 2024 — Present · Shujalpur, IN
Crafted a market-first GTM strategy by identifying a local gap in digital education via market research. Initiated a B2B partnership with One Lern to pilot bookless digital learning for kindergarten and primary—cutting curriculum costs and improving content retention.• Launched hyperlocal, persona-driven campaigns using WhatsApp, SMS, Facebook, and on-ground surveys—tailored by demography (farmers, labours)—resulting in a 30% YoY increase in leads.• Ran structured A/B tests across landing pages and CTAs; optimized for direct WhatsApp click-throughs, which served as primary lead sources tracked through WhatsApp Business integration.• Led a 30-member cross-functional outreach team, assigned by regional microsegments. Developed customized pitch decks per audience type, enabling smarter area-specific sales conversion.• Built and presented monthly BI dashboards to report KPIs including fee income, campaign ROI, expense trends, and parental feedback—informing both product direction and faculty performance incentives.
Education
Deepti Convent Higher Secondary School
ICSE
Devi Ahilya Vishwavidyalaya
Bachelor of Commerce , Accountancy and Taxation
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