Aaditya Singh
Sr Digital Account Strategist @Google
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WORK HISTORY
Sr Digital Account Strategist @Google
Toronto, ON, CA
Account Manager | Google Ads - North AmericaAs an Account Manager supporting Google Ads through Teleperformance I identify Key Stakeholders, including C-level and Business owners, & support their Business Objectives. Assess annual digital marketing plans and help solve client needs by understanding their marketing objectives, objection handling, explaining product features, and competitive selling. I also contribute in planning and helping the clients (Agencies and Direct clients) achieve business growth through their investment in Google Paid Solution products by optimizing their Google Ads, Merchant Center feeds and ensuring that they are tracking all conversions through GA4 or their CRM. My main goal is to help my clients optimize the full potential of their Google Ads campaigns.Key strengths: Account Management, Customer Success, Google Ads Strategy (Google Ads, Google Tag Manager, Google Analytics, Google Merchant Center, Google My Business)
EDUCATION
Symbiosis Institute of Business Management, Pune
Post Graduate Diploma in Marketing Management, Marketing/Marketing Management
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
PGDM, Post Graduate Diploma in Management
SIBM Pune
Master's Degree, Marketing
University of Pune
Bachelor of Business Administration (BBA), Human Resources Management/Personnel Administration, General
SKILLS
ABOUT AADITYA SINGH
Senior Paid Search Strategist | Google Ads Expert | Helping Brands Scale with Data-Driven Campaigns | Client Strategy & SEM LeadershipWith over 8 years of experience in customer-facing roles, the past five years have been dedicated to mastering the art of Google Ads and Analytics to deliver exceptional results for my clients. I started working with Google Ads for my own Art business in 2016 and learnt Paid Ads (Google & Paid Social) by self. In my current role, as a part of Google\'s xWF team, I wear the badge of a Subject Matter Expert (SME) in Google Ads. This translates to daily problem-solving for clients – setting up impactful Omni-Channel campaigns, navigating complex policy challenges, and ensuring they achieve their desired ROAS (Return On Ad Spend) and CPA (Cost Per Acquisition) goals.I collaborate extensively with Google Partner and Premier Partner clients managing a total of about $3M in quarterly revenue. My expertise and interest in Google Ads extends beyond campaign creation. I ensure accurate data reporting by meticulously setting up tags and analytics for each client, using Google Tag Manager. Witnessing clients across various industries, with E-commerce or Lead Gen goals, achieve their business goals through tailored Google Ads campaigns is what fuels my passion.Prior to Google, I honed my customer-centric approach while helping clients optimize their cloud solutions (Recruitment Management System) at Naukri.com (India’s #1 Job Site). Always looking forward to expanding my knowledge base and gain new experience and skill sets.Specialties: Google Ads, Google Tag Manager, Analytics, Account Management, Relationship Management, Customer Retention, Customer Experience and Success, Software as a Service (SaaS), Customer Support, Executive Relations, Customer Insights and Business Development.
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