Manvir S.

About Manvir S.

Experienced Global Digital Manager with extensive experience driving digital transformation initiatives, product innovation and market expansion across b2C, B2B and internal enterprise platforms. Proven success in leading cross-functional teams to deliver high-impact solutions in e-commerce, marketing tech, ESG framework and content optimisation. Adept at Turing customer insights into scalable features and aligning product roadmaps with business growth targets. Currently I’m looking for new challenges that foster continuous learning and allow to apply and expand diverse skill set to drive meaningful innovation and organisational growth.

Experience

1. Digital Manager

   Apollo Tyres Ltd

   Jun 2024 — Present · Gurugram, IN

   Defined and executed product strategy and roadmaps across global web and mobile-first initiatives (B2C/B2B), integrating AEM, RESTful APIs, JavaScript frameworks, HTML5, and CSS3, resulting in a 35% bounce rate reduction and 22% lift in conversion.• Owned the end-to-end product lifecycle for ESG web application modernization, aligning business goals with technical delivery via Power BI, IoT, OCR, and API architecture to streamline audits and improve compliance efficiency.• Applied Agile, Scrum, and Kanban methodologies with Jira, Trello, Asana, MS Project, and Confluence to accelerate delivery velocity and foster transparency across multi-regional programs.• Championed customer-centric design and responsive experience across iOS, Android, and web, using behavior analytics and personalization to enhance user journeys and reduce friction.• Led product portfolio budgeting, financial forecasting, and ROI modeling for multi-million-dollar initiatives, ensuring decisions were grounded in measurable business impact.• Analyzed customer behavior across B2C, B2B, e-commerce, and warranty channels to guide product feature prioritization and optimize campaign performance.• Architected digital transformation strategies with generative AI integration, cutting asset creation time by 40% and enhancing platform scalability.• Mentored cross-functional teams, shaped innovation culture, and spearheaded digital upskilling efforts, reducing backend overhead by 25% and elevating team autonomy.• Engaged executive stakeholders and vendor partners to drive alignment on scope, deliverables, and market differentiation.• Embedded ESG metrics and sustainability principles into product innovation, aligning digital roadmaps with regulatory requirements and business growth goals.

Education

• University of Cambridge

  Certification, Business Analytics : decision making using data

• Digital Marketing Institute

  Certification - Digital Marketing Professional 9.5

• Mannheim Business School

  Global business experience, International business

  2019 — 2019

• SCRIET MEERUT

  B.TECH, Mechanical Engineering

  2006 — 2010

• Durham University Business School

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2019