Shreeya Singh
Brand Performance & Content Marketing - Mahindra Group | Ex Nykaa
- Role
- Deputy Manager Digital Marketing at Mahindra Group
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shreeya Singh
Hi there, I\'m a storyteller turned marketer who focuses on developing innovative and…
Experience
Deputy Manager Digital Marketing
Jun 2024 — Present · Pune, IN
Performance Marketing | Jawa Yezdi Motorcycles | Mahindra GroupLed full-funnel performance marketing across Meta, Google, and programmatic platforms to drive lead generation and digital growth.Achieved 20% lift in enquiries during BAU and 40% during festive periods; scaled monthly traffic to 3L+ sessions.Sustained a blended CPL of ₹180 (Meta) and ₹350–₹400 (Google) through hyperlocal targeting.Increased store walk-ins using Google Call Ads & Store Visit campaigns.Built the industry’s first two-wheeler Shopify-based booking engine with a cross-functional team.Supported seasonal launches, new product positioning, and dealer-level marketing rollouts.Content Strategy & CRM IntegrationDeveloped full-funnel content strategies to reduce drop-offs and improve conversions.Created content tailored to each funnel stage—awareness (aspirational), consideration (credibility), and conversion (offers, financing).Improved TR-to-booking conversion by ~15–20% with performance-driven storytelling.Collaborated with influencers and aggregators to amplify reach and engagement.Contributed to building a unified brand website to improve traffic-to-lead conversion from 0.9% to 3–4%.
Education
IES Management College and Research Centre
Master of Business Administration - MBA, Marketing/Marketing Management, General
2019 — 2021
R. D. National College
Bachelor of Arts - BA, Mass Communication/Media Studies
2015 — 2017
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