Ankush Singh
Performance Marketing Leader | Director @ PHD Media (OMG) | Ex-GroupM (WPP) | 9+ Years Driving Full-Funnel Growth | Paid Media | Analytics | Award-Winning Campaigns | Scaled Budgets ₹200Cr+
- Role
- Director of Performance Marketing at PHD
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Ankush Singh
Marketing is no longer about the stuff that you make, but about the stories you tell.” –…
Experience
Director of Performance Marketing
Feb 2024 — Present · Gurugram, IN
Descriptions: Leading full-funnel performance strategy and execution for Royal Enfield and OPPO India, managing ₹200 Cr+ annual budgets across digital platforms.Achievements:Drove 11% YoY growth for Royal Enfield through digital campaigns.Won Media Abby\'s (Silver), DIGIXX Gold (CTV), and Google Showcase Award.Led advanced audience targeting via GA4, ADH, CDPs, and Looker Studio.Improved ROI through data-led reallocation and performance pacing.Streamlined execution by aligning analytics, creative, and trading teams.Activated programmatic strategy across DMP/DSP ecosystems.
Education
Mahatma Gandhi University
Bachelor of Science (B.Sc.), Information Technology
2014 — 2017
Chaudhary Charan Singh University
Bachelor of Laws - LLB, Law
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