Sinead Gibbons
Account Director at Rice McVaney Communications
- Role
- Account Director at Rice Mcvaney Communications
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Sinead Gibbons
Senior Marketing Professional with experience building brand plans & strategies, increasing brand awareness, and executing campaigns. Experience includes managing and executing advertising for a national healthcare brand including launching hundreds of multi-channel advertising campaigns supporting 50+ facilities. Responsibilities involve managing all elements of the end-to-end campaign process including project briefing, development of marketing and media plans, creative development and execution, trafficking of all assets, communication with client and media team, and media measurement and reporting. Also managed high profile sports sponsorships, including event management, on site activation and maximizing assets associated with sponsorship in order to drive consumer awareness and sales. Strong ability to manage multiple projects, work collaboratively and build positive relationships.
Experience
Account Director
Jan 2021 — Present
Management and execution of advertising activity for a national healthcare client, including the launch of hundreds of multi-channel advertising campaigns, supporting 50+ facilities. As an integral part of a small team, responsibilities involve managing all elements of the end-to-end campaign process including project briefing, development of marketing and media plans, creative development and execution, trafficking of all assets, communication with client and media team, and media measurement and reporting.
Education
Digital Marketing Institute
Certified Digital Marketing Professional, Digital Marketing
2019
University College Cork
BSc, Food Business
1995 — 1999
University College Dublin
Masters Business Studies, Marketing Management
1999 — 2000
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