Sindhuja Boga

About Sindhuja Boga

Result-driven marketing specialist with 3+ years of expertise in digital marketing, product strategy, and customer journey optimization within the Ed-Tech sector. Skilled in campaign management, CRM, and analytics with a proven record of driving customer acquisition and revenue growth. Seeking to leverage these skills to create measurable business impact in a dynamic organization.

Experience

1. Marketing Specialist

   Edukemy

   Sep 2020 — Present · Bengaluru, IN

   End-to-end planning, execution, reporting, and optimization of multi-channel campaigns to drive new customer acquisition, scale GMV, and deliver ROAS Owned monthly revenue planning including demand generation and sales strategy Managed a team of 5 – 6 freelancers to execute content marketing and SEO activities Strategized and executed marketing campaigns to improve profitability and reduce CAC Planned, designed, and sourced 12+ bite-sized knowledge artifacts for effective content delivery across LinkedIn, Twitter, Instagram, and Facebook Tracked, analyzed, and reported campaign leads using Google Analytics & CRM, optimizing lead management and customer journeys Executed email, SMS, Telegram, and database marketing campaigns that generated and engaged hot leads, driving ₹3 lakh in daily revenue Ideated and implemented a chatbot on the website and LMS, generating 10k+ leads in 20 days and increasing LMS satisfaction scores by 31% Contributed to product management by strategizing new product development based on market construct and consumer needs Developed and optimized website content to reduce bounce rates from 40% → 15%, boosting engagement, while managing cross-functional teams for efficiency

Education

• Osmania University, Department of Business Management

  Master of Business Administration - MBA, Marketing