Sindhu G. M

About Sindhu G. M

As a Senior Member of Product Marketing at EdgeVerve, I lead the marketing strategy, content, competitive analysis, sales enablement, and GTM initiatives and campaigns for TradeEdge, a flagship supply chain platform that helps brands gain visibility into their supply chain networks and grow their market share. I work closely with product managers, sales and solution consulting leadership to understand the market needs, customer pain points, and conduct outside-in competitive landscape analysis. I translate them into compelling value propositions and messaging that differentiate our product and drive demand.I have over 6 years of experience in the IT software and services industry, with a strong background in B2B and product marketing. Before joining EdgeVerve, I worked at Wipro as a Product Marketing Manager for Wipro Holmes, an AI and Automation platform. I successfully relaunched Wipro Holmes with a new positioning and branding, and created engaging content and collateral for various channels and audiences. I started my career as an Marketing and Analyst Relations Manager at Wipro, where I supported Data Analytics, AI, and BPM domains and managed over 100 Analyst RFIs, including Gartner MQs and Forrester Waves. I hold an MBA from IIM Indore and a bachelor\'s degree from NIT Calicut. I am passionate about delivering value to customers and stakeholders through innovative and effective marketing solutions.

Experience

1. Product Marketing Manager

   IBM

   Jun 2024 — Present · Bengaluru, IN

Education

• National Institute of Technology Calicut

  Bachelor’s Degree, Electronics and Communications Engineering

  2011 — 2015

• Indian Institute of Management, Indore

  Master of Business Administration - MBA

  2016 — 2018