Arjun Singh

About Arjun Singh

Seasoned marketing professional with 10 years of experience, specializing in digital marketing strategy, lifecycle marketing, customer journey design, and MarTech enablement. Proven track record of leading cross-functional teams to deliver 1:1 personalization across email, web, and app, driving measurable business growth in highly regulated environments. Expertise - Lifecycle Marketing, Digital Marketing Strategy, Customer Journey Mapping (CJM), MarTech Stack Integration, Marketing Analytics & Reporting, Project Management, Agile Methodology.Platforms - Salesforce Marketing Cloud, Adobe Experience Manager (AEM), Adobe/Google Analytics, Jira/Confluence. Fully authorized to work in the United States (Green Card) & Canada (citizen)

Experience

1. Digital Marketing Manager

   Scotiabank

   Jan 2022 — Present · Toronto, ON, CA

Education

• UCD Michael Smurfit Graduate Business School

  Master's Degree, Finance

• Delhi University

  Bachelor's Degree, Economics

Skills

• Time Management
• Entrepreneurship
• Public Speaking
• Google Adwords
• Teamwork
• Social Listening
• Management
• Content Management Systems (Cms)
• Leadership
• Research
• Content Strategy
• Marketing Strategy
• Data Analysis
• Social Media
• Online Research
• Google Analytics
• Video Editing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Office
• Analytics
• Technology Trends
• Business Strategy
• Marketing
• Analysis
• Search Engine Optimization (SEO)
• Graphic Design
• Start-Ups
• Market Research
• Microsoft Word
• Team Leadership
• Online Communications
• Email Marketing
• Content Marketing
• Customer Service
• Excel
• Event Management