Sina Lenz
Senior Manager B2b and Financial Communications @BESTSECRET Group
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WORK HISTORY
Senior Manager B2b and Financial Communications @BESTSECRET Group
Munich, DE
Developed and implemented a comprehensive B2B PR and communications strategy in the premium and luxury fashion industry. Responsibilities including writing press releases, positioning C-level executives through interviews, managing B2B communications, and building relationships with key journalists and media. Monitoring and adjusting PR strategies to ensure desired outcomes. Creating high-quality content for press releases, presentations, and FAQs for investor meetings, as well as annual and quarterly reports. Supporting the development of the equity story, maintained the IR website and investor relations database, and preparing ESG content for investors. Collaborating with other communications departments to ensure cohesive messaging.
EDUCATION
Ludwig-Maximilians-Universität München
Master of Arts (MA), Media & Culture Studies
Ludwig-Maximilians-Universität München
Bachelor of Arts (BA), German philology
ABOUT SINA LENZ
Dynamic communications expert with a comprehensive perspective and a passion for storytelling. Experienced in product and corporate communications as well as financial communications, with a strong focus on audience-targeted communication and cross-media distribution. Proven strengths in strategic planning and stakeholder management. Enthusiastic team player, both professionally and in sports.
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