Simritha Aedma

About Simritha Aedma

About Me From a young age, I grew up watching my father orchestrate events with precision and passion. His journey in event management wasn’t just a career — it was an art of balancing creativity, strategy, and leadership. That environment shaped me into someone who naturally gravitates toward management, design, and innovation. Carrying forward this inspiration, I completed my Master’s in Technology Management from the University of Illinois, Urbana-Champaign, and my Bachelor’s in Electronics & Computer Science Engineering from KIIT. Along the way, I found myself deeply drawn to the synergy of marketing, design, and entrepreneurship — areas where I could blend creativity with strategy to create meaningful impact. My journey also led me into entrepreneurship, where I co-founded initiatives that allowed me to explore the full spectrum of business — from marketing and branding to designing user experiences and managing operations. These experiences taught me adaptability, problem-solving, and the thrill of building something from scratch. What I enjoy working on: Design & UI/UX – Weaving stories into interfaces that feel alive, intuitive, and emotionally engaging Marketing & Branding – Connecting brands with audiences in authentic, impactful ways Entrepreneurship & Management – turning ideas into sustainable realities with structure + creativity Carrying forward the entrepreneurial spirit I grew up with, I strive to create experiences where design, strategy, and creativity meet real-world impact

Experience

1. Marketing Manager

   Tidy Tattva

   Aug 2025 — Present · IN

Education

• University of Illinois Urbana-Champaign

  Master's degree, Engineering/Industrial Management

• Kalinga Institute of Industrial Technology, Bhubaneswar

  Bachelor of Technology - BTech, Electronics and Computer Science