Simran Tandon
Creative Marketing Strategist I Brand Voice, Content & Digital Campaigns I Global Experience in Hospitality, F&B & Lifestyle I MBA in Global Hospitality Management
- Role
- Social Media Marketing Manager at Studio Fig
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Simran Tandon
I’m a marketing and communications professional with global experience across India…
Experience
Social Media Marketing Manager
May 2023 — Present · Gurugram, IN
I lead content, communication, and campaign strategy across three F&B sub-brands at Fig. Working closely with the founder, I’ve helped reposition the brand’s digital presence, shape its storytelling, and launch new verticals from the ground up- Design and led full-funnel content strategies across Instagram, LinkedIn, and Google- Direct photo and video shoots, edit short-form content (reels), and curate the Instagram grid- Manage Meta and Google Ads — from audience targeting and creative design to performance tracking- Building and launching the brand identity and digital voice for Anjeer and Fig- Partner with PR teams and freelancers to align messaging across media, digital, and influencer channels- Track growth metrics and continuously optimize creative and platform performance
Education
Les Roches
Master of Business Administration - MBA , Global Hospitality Management
The University of Huddersfield
B.A (Hons) Culinary Arts, Culinary Arts/Chef Training
Institute of Hotel Management (IHM) - Aurangabad
BA (Hons) Culinary Arts, Culinary Arts/Chef Training
Ryan International School, Noida
High School Diploma
2016 — 2017
ZBC - Zealand Business College
Certificate Course, Baking and Pastry Arts/Baker/Pastry Chef
2019 — 2019
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