Simran Dhaliwal
Team Lead Mase Meta @Meta
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WORK HISTORY
Team Lead Mase Meta @Meta
Leading a team of Prompt Engineers in Meta AI Search Engine (MASE) team, overseeing delivery, quality, and performance across AI training and evaluation.• Manage daily operations, task allocation, and milestone tracking to ensure timely project execution• Partner with stakeholders (AI research, product, and evaluation teams) to align prompt engineering deliverables with evolving model objectives• Conduct structured LLM output evaluations across factuality, groundedness, instruction-following, safety, and reasoning dimensions• Implement reporting systems and qualitative summaries to provide clear visibility into team output• Identify workflow inefficiencies and introduce process improvements and AI-assisted solutions• Lead team rituals (weekly syncs, office hours, power sessions) to strengthen collaboration and morale
EDUCATION
DG Ruparel College of Arts, Science and Commerce
BMS, Finance, General
Sheridan College
Postgraduate Degree, Project Management
York University
Postgraduate Degree, Digital and Content Marketing
ABOUT SIMRAN DHALIWAL
Hey! If you’re here, you probably found out I’m a Senior AI Prompt Engineer. But there\'s more to my story, keep reading! Before AI, I spent 4+ years in digital and content marketing, helping 5+ startups grow from 1 to 100 in marketing leadership roles. My strength has always been creativity. FYI: The AI space needs creative people just as much as engineers to shape how AI agents respond like humans. When I realized I could apply the same skills I used in marketing to train bots, I couldn’t resist stepping into this field. Along the way: Built an AI Growth-Marketing Agency to help businesses integrate AI into their models and become AI-smart by automating their marketing and business processes. Wrote the winning bid for India that brought the first-ever Harvard Asia Conference 2022 in Delhi, later led as a Director of Marketing & Communications. Authored “Home in Infinite Spaces”, based on the real-life story of a multimillionaire who turned into a yogi. Immigrated to Canada and have been sharing my reflections, struggles, and wins as an international student and immigrant, a journey that has shaped who I am today. Always open to connecting on AI, Marketing, and Immigrant Experiences. You can reach me at s••••••••@gmail.com or s•••••@thedynamicai.com
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