Simranjit Singh Sandhu

Senior Ux Designer @Thales

Collaborated with cross-functional teams to develop strategic design solution aligned with business goals, enhancing user experiences and addressing B2B /B2C/B2B2C identity challenges. • Gathered customer insights, designed user-centered solutions and reduced friction in conversion funnels, driving increased engagement, account creation, and sales. • Led end-to-end production design, collaborating with product managers and engineers to prioritize features, ensuring user needs were met. • Designed user-friendly experiences for integrating SAML, and OpenID technologies, simplifying identity and access management processes. • Conducted qualitative/quantitative research, translated insights into actionable design solution using Figma, improving user experiences. • Balanced working within existing design systems while innovating with new patterns, maintaining design consistency, and collaborating with fellow designers.