Simran Tuteja

About Simran Tuteja

I am a marketing professional specializing in growth, lifecycle and retention marketing, with experience in building customer-centric campaigns that drive engagement, repeat purchase and revenue growth. My work focuses on translating customer insights and data into scalable marketing strategies across lifecycle channels. I have experience managing cross-channel campaigns across CRM, email, WhatsApp and performance marketing, while continuously optimizing customer journeys through segmentation, experimentation and performance analysis. I enjoy working at the intersection of growth strategy, customer behaviour and brand storytelling, where marketing initiatives are aligned with both business goals and customer experience. In my role, I have worked on: • Developing lifecycle and CRM strategies to improve customer engagement and retention • Driving growth through targeted campaigns and customer segmentation • Managing cross-channel marketing campaigns across email, WhatsApp and performance platforms • Using data and experimentation frameworks to optimize marketing performance I am particularly interested in roles across Growth Marketing, Retention Marketing, Brand Marketing and Product Marketing, where I can contribute to scaling customer growth through strategic marketing initiatives.

Experience

1. Deputy Manager Marketing

   Zoomcar

   Aug 2023 — Present · Bengaluru, IN

   Lead full-funnel growth strategy across acquisition, lifecycle CRM, SEO and brand channels, driving 22% growth in top-of-funnel traffic and 9% increase in bookings quarter-on-quarter.• Own guest lifecycle and retention strategy end-to-end by designing cohort-based journeys, behavioural triggers and re-engagement programs, improving guest retention to 37% and rebooking rate to 13%.• Reduced booking funnel drop-offs by 18% by identifying key friction points through funnel analysis and deploying data-led lifecycle interventions and A/B experimentation across the conversion journey.• Developed and executed SEO-led organic growth strategy, resulting in 12% increase in organic traffic and 4% incremental booking growth without additional paid spend.• Led growth initiatives for the host-side marketplace, including lifecycle engagement, incentive programs and supply-side marketing, driving improvements in active host supply, repeat hosting behaviour and host retention.• Partner with product, analytics and technology teams to build a structured experimentation framework, enabling continuous optimisation of growth levers across the marketing and product funnel.• Translate customer insights and performance data into strategic marketing interventions, improving channel efficiency and aligning marketing investment with business growth goals.

Education

• Narsee Monjee Institute of Management Studies (NMIMS) Navi Mumbai

  PGDM

  2019 — 2021

• Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)

  Diploma, Human Resources Development

  2017 — 2018

• Institute for Excellence in Higher Education(IEHE),Bhopal(Autonomous)

  Bachelor's degree, Business, Management, Marketing, and Related Support Services

  2016 — 2019