Simran Sundrani
Lead Business Analyst @TMRW House of Brands
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WORK HISTORY
Lead Business Analyst @TMRW House of Brands
Bengaluru, IN
Product Listing Page Sorting Optimization - Led Data Engineering & Development teams to deliver a fully automated, algorithm-driven PLP ranking system, eliminating 40 hrs/week manual work- Drove +5% conversion uplift & +3% revenue/user.Product Recommendation Engine - Built \"Frequently Bought Together\" module using FP-Growth; achieved +6% revenue/user & +1% basket size uplift- Developed SVD-based CRM recommendations, improving CTR via personalized WhatsApp PLP links.Automated Pricing Tool - Designed price elasticity model using sales, event & spend data- Engineered constraint-based optimization engine to maximize GMV; pilots showed revenue & volume gains.Demand Forecasting Model - Created ARIMA-based framework clustering products by growth trends & seasonality, enriched with exogenous variables for higher accuracy- Reduced forecast error by 30%, enabling precision inventory planning & minimizing stockouts/overstocks.Analytics Dashboards & Reporting - Built liquidation report recovering 8% monthly revenue by clearing stagnant inventory, improving working capital & cash flow- Developed multi-brand health dashboard with intuitive visuals, enabling CXOs to pinpoint performance issues from brand to product level.
EDUCATION
Indian Institute of Technology, Kanpur
Bachelor of Technology - BTech
ABOUT SIMRAN SUNDRANI
E-commerce analytics and data science professional with expertise in building scalable models, automated tools, and dashboards to drive measurable business impact. Skilled at translating complex data into actionable insights for product optimization, inventory management, and pricing strategies. Adept at leveraging data to inform strategic decisions.
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