Simran Rigzin

About Simran Rigzin

I’m a marketing professional who thrives on creativity and innovation. With over four years of experience working at dynamic companies like Phonepe, Paytm and District By Zomato, I’ve had the privilege of crafting engaging campaigns that resonate with audiences. For instance, during my time at PhonePe, I partnered with over 50 top-tier merchants to increase transactions by more than ₹1 crore within just three months—a challenge that truly tested my strategic thinking.At District By Zomato, where I currently serve as Senior Brand Manager for Movies, I’m constantly exploring new ways to connect with users through compelling content and integrated marketing strategies. My approach combines data-driven insights with a love for storytelling—whether it’s creating buzz around a blockbuster film or enhancing user engagement across platforms.I also believe in embracing technology to boost productivity; incorporating tools like ChatGPT into my daily work has streamlined many processes for me. This blend of creativity and efficiency helps me drive impactful results while keeping things fresh and exciting.Beyond work, I\'m passionate about music and entertainment—two industries that fuel my creativity. I was a finalist in the Schneider Go Green India initiative in 2021; it was an eye-opening experience that deepened my commitment to sustainability.Let’s connect! Whether you’re looking to collaborate on innovative marketing strategies or simply want to chat about the latest trends in entertainment, feel free to reach out.Skills: Brand Marketing | User Engagement | Campaign Management | Content Creation | Data Analysis | Strategic Partnerships

Experience

1. Senior Brand Manager

   District

   Jul 2025 — Present · Gurugram, IN

   Own end-to-end title marketing and overall marketing strategy- Strategise CRM campaigns for Movies and write high-impact push notification copies- Plan and execute ATL, BTL, OOH, and radio campaigns- Manage creative agencies; brief, review, and approve digital creatives and copies- Co-own movie marketing budgets and act as POC for cost approvals and agreement drafting with the legal team- Drive influencer marketing across Instagram, Twitter (X), Telegram, and other platforms

Education

• Mountain Home School, ISC

  Class 12, Business/Commerce, General

  2012 — 2013

• Indian Institute of Management, Indore

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2019 — 2021

• Daulat Ram College

  Bcom honours, Business/Commerce, General

  2013 — 2016