Simran Mahajan

About Simran Mahajan

With an educational background in design, I am eager to expand my expertise and take on new challenges in the field of fashion. From honing sales and customer service to marketing, I have the ability to be a versatile multi-tasker who is on the lookout for a role in a growing fashion brand or lifestyle agency.

Experience

1. Marketing Executive

   Lecoanet Hemant

   Jul 2022 — Present · Gurugram, IN

   Planning the seasonal marketing calendar of online as well as offline activities for brands Genes & Lecoanet Hemant • Planning and executing social media content for Genes and Lecoanet Hemant Facebook, YouTube and Instagram accounts • Recording and editing content based on behind-the-scenes, work in progress and designers’ atelier to curate high-quality content for all social media platforms • Creating moodboard for Genes campaign shoots and product photoshoots based on international trends • Working closely with the creative director to produce photoshoots by collaborating with photo studios, photographers, make artists and model agencies • Identified and collaborated with influencers to generate content for performance marketing and social media campaigns • Worked with celebrity stylists and fashion editors to increase brand visibility • Worked closely with a digital marketing agency to plan performance marketing calendar in order to achieve online sales targets • Worked in collaboration with Multi Brand Outlets for the timely launch of each season across online and offline platforms • Planned paid collaborations with content creators to increase store walk-ins and boost offline sales • Identified a network on socialites to plan regional shopping events for Genes stores across Delhi, Chennai and Mumbai

Education

• National Institute of Fashion Technology Delhi

  Diploma, Fashion Styling

  2018 — 2019

• Amity University, Greater Noida Campus

  Bachelor's degree, Fashion/Apparel Design

  2014 — 2017