Simran M.
Driving Growth, Managing Portfolio and Enhancing Customer Experience | Lifelong Learner
- Role
- Brand Manager at Lagom Retail Pvt Ltd
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Simran M.
I am a business professional transitioning into Business Analysis and Data Analytics…
Experience
Brand Manager
May 2022 — Present · Delhi, IN
E-Commerce Brand ManagerIn my dynamic role, I spearhead online sales strategies and elevate customer experiences across marketplaces. I align e-commerce initiatives with organizational objectives, focusing on SKU management, pricing strategies, and market expansion to drive sales and enhance brand portfolios.Key Responsibilities:Strategic E-Commerce Planning: Successfully implemented strategies that significantly boosted sales and aligned with corporate goals.Product & Pricing Management: Oversaw product listings, ensuring compelling presentations, accuracy, and competitive pricing for maximum visibility and sales.Brand & Market Expansion: Identified growth opportunities and managed brand onboarding, diversifying revenue streams and strengthening brand portfolios.Digital Marketing & SEO: Directed performance marketing campaigns and SEO efforts to optimize advertising spend and enhance online visibility.Customer Engagement: Developed loyalty programs and promotions, improving customer satisfaction and loyalty.Analytics & Reporting: Utilized Google Analytics for sales, margin, and product performance insights, guiding strategic decisions.Inventory & Order Fulfillment: Collaborated with teams to ensure smooth order fulfillment and inventory management.Achievements:Brand Management Excellence: Effectively nurtured onboarded brands, securing their marketplace growth and prominence.Sales Growth: Exceeded revenue and operating expense targets, driving robust sales performance on the e-commerce platform.Marketplace Mastery: Enhanced marketplace presence through strategic initiatives, improving product rankings and customer acquisition.Customer Service Leadership: Achieved high customer satisfaction levels by promptly addressing issues, promoting a positive brand experience.
Education
UPES
Master of Business Administration
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