Simran Khan
Performance Marketer at Seventh Triangle | Working on giant brands - Hidesign, amante & Lehlah | Scaled 10+ Brands | Meta & Google Ads Expert
- Role
- Performance Marketing Analyst at Seventh Triangle
- Location
- Jodhpur, RJ, IN
- LinkedIn followers
- 500 followers
About Simran Khan
Performance Marketer with 2+ years of experience driving measurable growth for high-performing D2C brands. Proven success in full-funnel campaign management across Meta and Google Ads, delivering exceptional ROAS and conversion results. Skilled in CRO, data analytics, Shopify, with a hands-on understanding of paid media strategy, creative direction, audience segmentation, and landing page optimization. Known for executing campaigns with strategic precision while mentoring junior talent and managing high monthly spends.
Experience
Performance Marketing Analyst
May 2024 — Present · Noida, IN
Own end-to-end paid campaign execution for 10+ national D2C brands including Hidesign, Amante, Hummel, Rugberry, Goldendori, Navlik, Lehlah, and Moments Condoms, handling budgets exceeding ₹40–45 Lakhs per month- Scaled Amante campaigns to 9x ROAS by implementing a full-funnel Meta Ads strategy, introducing conversion-focused landing pages, and conducting regular CRO audits- Successfully launched Meta + Google ad accounts from scratch for Hummel, Goldendori, and Navlik, delivering consistent 5x ROAS by testing audiences, refining creative hooks, and analyzing early campaign data- Increased overall return on ad spend from 4.5x to 7x for Rugberry and Rugberry by building tailored funnel-based campaign structures, combining DABA with interest layering and creative refreshes- Built performance campaigns on Meta and Google for Lehlah, focusing on affiliate onboarding and creator signups using event-based optimization (web + app), boosting conversions and reducing CAC by 22%- Used GA4, Shopify Analytics, and Excel Pivot Tables to build performance dashboards, identify drop-off points, and optimize both creative and landing page performance- Conducted monthly CRO audits for brands like Pantaloons, Amante, and Hidesign, providing actionable insights that directly improved add-to-cart and checkout initiation rates- Led weekly and monthly client meetings, presented performance reports, shared next-step strategies, and ensured alignment with client KPIs and revenue goals- Mentored 2+ junior executives by providing hands-on training on campaign setup, optimization logic, reporting, and client communication, enabling them to take independent ownership of smaller accounts
Education
IIDE - The Digital School
Advanced Digital Marketing, Digital Advertising
Jaipur National University
Bachelor of Science - BS, P.C.M
2019 — 2022
Manthan Institute
12th, Maths, Chemistry & Physics
Noble international School
10th
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