Simran Kaur

About Simran Kaur

Passionate about marketing, strategy, and brand transformation, I currently lead as Senior Manager – Marketing at Sparsh CCTV, India’s first indigenous CCTV brand. With over 7 years of experience across digital and offline channels, I specialize in driving brand growth, executing high-impact campaigns, and positioning products to lead competitive markets.From celebrity-led brand moments to pan-India product launches and packaging innovations, my work ensures Sparsh stands tall as a trusted, Made-in-India security brand. I’ve managed end-to-end execution of impactful campaigns—spanning trade expos (IFSEC, FSIE, IREE, India Electronics Expo), strategic collaborations, and digital-first storytelling across platforms like LinkedIn, YouTube, and Meta.My core strengths lie in:Full-funnel campaign strategy (from brand awareness to lead generation)Data-backed decision-makingMulti-platform content strategy & influencer partnershipsOffline brand visibility and event marketingElevating brand perception in tech-driven B2B segmentsAt the heart of everything I do is a mission to champion Indian innovation, establish category leadership, and create engaging brand experiences that convert.Let’s connect if you’re looking for meaningful collaborations, growth-oriented campaigns, or thought partnerships in marketing, security tech, or strategic brand building.

Experience

1. Senior Marketing Manager

   Sparsh Cctv

   Aug 2022 — Present · Noida, IN

   As the Senior Manager - Marketing at Sparsh CCTV, I play a pivotal role in shaping the brand\'s presence in the security industry. My work spans across online and offline marketing, ensuring a strong and consistent brand identity while driving business growth. Key Responsibilities: Online Marketing Campaigns: Strategizing and executing digital campaigns across multiple platforms to enhance brand visibility and customer engagement. Celebrity Collaborations: Partnering with influencers and celebrities to amplify our brand reach and create high-impact promotional content. Offline Marketing & Events: Planning and executing,B2G and B2B marketing strategies, including large-scale events, exhibitions, and trade shows like IFSEC, FSIE, InnoRail, India Electronics Expo and many more. Product Packaging & Branding: Overseeing innovative packaging strategies to ensure strong brand positioning and customer appeal. Exhibitions & Trade Shows: Leading the end-to-end execution of national and international exhibitions, strengthening industry connections, and showcasing Sparsh CCTV’s latest advancements. My role is dedicated to promoting Swadeshi innovation and establishing Sparsh CCTV as a trusted, Made in India brand on the global stage. Through a mix of strategic marketing, innovative campaigns, and strong industry partnerships, I ensure that Sparsh CCTV continues to lead in security solutions.

Education

• DY Patil University

  Executive MBA, Marketing/Marketing Management, General

• College Of Vocational Studies

  Bachelor's degree, Business/Managerial Economics

  2009 — 2012

• Delhi University

  Bachelor’s Business Economics, Business Administration and Management, General