Simran Kalda
Business Intelligence @Amazon
Berlin, DE
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WORK HISTORY
Apr 2025 — Present
Business Intelligence @Amazon
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Berlin, DE
Worked for Alexa at Amazon, using SQL to analyze customer data, define KPIs, provide actionable insights to the marketing and product team for optimizing the Alexa customer experience. I worked on analysis of marketing campaigns performance and used A/B tests to understand user behavior across different channels and customer segments.
EDUCATION
N/A
Shri Ramdeobaba College of Engineering and Management
Bachelor of Engineering - BE
ABOUT SIMRAN KALDA
Data Analyst with experience in data modelling, ETL development and building BI…
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